Seeing a familiar celebrity face online can feel exciting (or even flattering) but scammers are using celebrities more than ever to trick people into romance and financial scams. With the rise of AI and deep-fake technology, these scams are getting harder to spot.
How the Scams Work
Scammers use deep-fake videos, AI‑generated images, and stolen photos to pose as celebrities. These fake visuals can look very real, but they’re completely fabricated. The goal is to quickly build trust and emotional connection then ask for money or personal information. Real celebrities won’t message you privately for money or romance. When something feels secretive, rushed, or too good to be true, it probably is.
Just because an image, post, or message looks real or is widely shared doesn’t mean it’s legitimate. Always verify that content comes from an official, verified account before engaging. Scammers often choose well‑known, “trustworthy” figures, particularly older male celebrities, for romance scams aimed at older women.
The Cost of Romance Scams
Romance scams alone cost Americans an estimated $672–$823 million in 2024, with many of the largest losses involving fake celebrity identities. Beyond money, these scams often leave lasting emotional damage.
How to Protect Yourself
To protect yourself from scams, it’s important not to assume that photos, videos, or messages are real, since even convincing content can now be generated using AI. Additionally, never send money, gift cards, cryptocurrency, or personal information to anyone claiming to be a celebrity, as these requests are a common sign of fraud.
Search the word “scam” after a celebrity’s name to see if others have experienced something similar. If you encounter a celebrity scam, report it at https://reportfraud.ftc.gov/. Reporting helps protect others from becoming victims. If money has been sent or financial information shared, contact your financial institution immediately.
