To raise awareness of heart disease, in particular how it affects women, Chelsea Groton Bank celebrated the American Heart Association’s (AHA) National Wear Red Day® on Friday, February 1, 2013.
“Every year on this day, millions of women and men band together with the AHA to wear red, take steps to reverse heart disease and alert loved ones to its dangers,” stated President and CEO Michael Rauh. “Through National Wear Red Day and Go Red for Women®, AHA’s cutting-edge research, and public and professional education initiative, the bank can serve its community and show staff and customers we care. It’s all part of our mutual philosophy of shared trust, purpose and respect.”
Starting the Monday leading up to National Wear Red Day, employee participation was encouraged with daily emails detailing heart-healthy recipes, symptoms of heart attack for women (which differ from men’s) and a family tree model to decipher generational heart disease trends. The AHA’s red dress pin was also made available to employees and bank customers for $5. Bank-wide, employees and customers showed strong support for the cause, taking pictures of employees dressed in red on National Wear Red Day and donating $640 raised through the sale of pins to Go Red for Women.
The AHA launched National Wear Red Day in 2003 to bring attention to cardiovascular disease, which claimed nearly 500,000 American women each year. In 2004, the AHA created Go Red for Women to educate women on heart disease, help women come together to show their support, and increase funding for heart disease research and treatments for those in need.
According to the AHA, since the first National Wear Red Day 10 years ago, significant advances have been made in the fight against heart disease in women, including:
To learn more about women’s risk for heart disease, visit GoRedForWomen.org. For more information about the bank’s support of this cause please contact Jessica DeConto at (860) 448-4118 or firstname.lastname@example.org.